TWIST

Step into a world where nothing is quite as it seems. Twist Museum is an immersive and interactive experience on London’s Oxford Street, bringing together art, science and optical illusion to explore the fascinating ways our brains interpret the world around us.

TWIST stands for “The Way I See Things”, reflecting the museum’s central idea that everyone experiences reality from their own unique perspective.

Across more than 80 interactive exhibits, visitors can experiment with colour, perspective, shape, sound, heat and other sensory phenomena. From hands-on illusions to large-scale installations you can step inside, every exhibit is designed to challenge your perception and make you question what you see.

Designed to be fun, surprising and thought-provoking for both children and adults, Twist encourages you to touch, explore, take photos and discover how easily your senses can be fooled.

A typical visit lasts around 60–90 minutes, making it a perfect addition to a day out in Central London.

Located at 248 Oxford Street, next to Oxford Circus, Twist Museum offers a playful and memorable experience where seeing isn’t always believing.